The MyCity directories have 24 main directory categories each containing 16 subcategories, for a total of 384 business categories, all of which are search engine optimized. This optimization allows for organic traffic flow from the internet directly to the local businesses being advertised. Top search engine rankings can generate up to 900% more traffic to a website, which can then translate into 80% more sales. MyCity offers a new design on an old medium that is revolutionary in its simplicity and ease of use, and will help any business listed stand apart in the highly competitive internet advertising market. With the current configuration, each directory is designed to support 16 exclusive advertisers in each business category, minimizing the competition factor for all those involved.

The majority of online directories offer a standard text-based listing as their basic package. However, for a low annual fee, MyCity will create a highly effective online marketing strategy for each business. Each directory listing will include the services of a graphic design artist, dedicated to the design and implementation of a “Premium Digital Storefront.” Each Digital Storefront contains a dynamic display with changing images, sounds and user interaction including a direct link to your business’ website, email, map and a printable coupon as well as all pertinent directory information including keyword optimization. Each business listed in the directory will also receive a banner ad that will randomly display on 30,000 different pages throughout the directory’s network. MyCity also offers, MyCity Vision, a video production service for online commercials.

Each MyCity website employs Search Method Accelerated Response Time, also known as “S.M.A.R.T” an interface enabling online users to navigate the MyCity website by simply pointing and clicking their mouse. There is little or no input from a keyboard required to find information on the MyCity websites. MyCity combines S.M.A.R.T. with a 3D virtual environment that is created and maintained utilizing proprietary intellectual property. Being the forerunner of this concept in the marketplace provides MyCity a niche for business growth and expansion. This point and click interface provides an entertaining interactive experience allowing the user to access the required information in a manner similar to playing video game. More importantly, point and click interfaces will pave the way of the future for online advertising directories enhanced by emerging touch screen ready mobile technology.